White papers are formal publications and differ from blog posts in that they have been through an editorial review process and they are subject to copyright restrictions.

If you are interested in having us write a white paper for your company, please contact us associates@ptaknoel.com

Click here to view our White Paper Archive

We are often asked how white papers are written and how content gets sponsored. The process of getting content sponsored is fairly simple. Vendors review our published content all the time, some of them agree with our opinion, others do not. The vendors that agree with us often ask us to explain how their products fit into our understanding of things. When this happens, we review their products and marketing messages. If we are not comfortable with the fit, we either engage in a research or consulting project to help the vendor better understand the needs of their potential customers or we decline the project. If we feel comfortable with the fit, we accept the project and create the content. The sponsor can review early drafts and make suggestions but we maintain final editorial control (after all, it is our names on the content).

Basically, we believe that our readers are intelligent enough to judge our content and conclusions once they are given disclosure of the methodology and sponsorship of any piece. Anyone can compare our sponsored work with our non-commissioned articles, blogs and commentaries to look for blatant vendor biases. That is the benefit of our transparent publishing model.

If you have additional questions, concerns or comments, drop us a line at associates@ptaknoelassociates.com

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